Monday, August 19, 2019

OMD GEESE :: essays research papers

Running Head Lessons about teamwork can be learned from geese. As each goose flaps its wings it creates"uplift" for the birds that follow. By flying in a "V" formation, the whole flock adds greater flying range than if each bird flew alone. When a goose falls out of formation, it immediately feels the drag and resistance of flying alone. It quickly moves back into formation to take advantage of the lifting power of the bird immediately in front of it. When the lead goose tires, it rotates back into the formation and another goose flies to the point position. While flying in formation, geese honk to encourage those up front to keep up their speed. When a goose gets sick or wounded, two geese drop out of formation and follow it down to help and protect it. They stay with it until it dies or is able to fly again. They launch out with another formation or catch up with the flock (Lessons on Teamwork from Geese, 1999). Bluefield College has a unique flock of geese that meet every Thursday night in the Science building on the second floor in room # 222. These particular geese "honk" in every class and are attempting to become a team. OMD #97 members are a prime example of how group intervention can be transformed into a team. Team building creates a culture that enables communication, trust and commitment. Critical skills for team success are factors such as communication and appreciating differences. Communication and appreciating differences When a group of people becomes truly effective and perform to their potential, each one should possess a built-in confidence for each other. Understanding how goals can be served by a group effort is important. During transition from a group to a team, communication skills need to be developed. Talking and listening are crucial forms of communication. The weakness in our group is not talking. Our geese "honk" about homework, papers and tests. They fall out of formation when they do not listen or try to understand what is occurring and become upset when questioned about their presentations. The group is affected when particular members: engage in distractions (writing, reading, leafing through books, slamming book covers, zipping and unzipping notebooks); verbally attack personalities; do not participate in team decisions; do not take the process seriously; and offer putdowns at every opportunity. These actions weaken the team.

Sunday, August 18, 2019

Federico Lorcas The House of Bernarda Alba and Isabel Allendes The Ho

Federico Lorca's The House of Bernarda Alba and Isabel Allende's The House of the Spirits Society, and its influences upon the characters, plays a pivotal role in the development of the story in Federico Lorca's "The House of Bernarda Alba" and Isabel Allende's "The House of the Spirits." Though the characters in each literary work were influenced by a range of societal pressures, three major influences dominate both works. The Church, male dominance over women, and socio-economic status (in other words, one's social class) are all sources of the greatest societal pressures upon the characters. In order to understand why these societal pressures had such a great influence upon the characters, it is important to understand the setting of each story. "The House of Bernarda Alba" is set in a small village in rural Spain at about the same time as the play was written, which was just before the Spanish Civil War. In rural Spain, like many rural areas across Europe, traditional values and social systems were prevalent among the small villages. As a result, these rural areas, like much of European society at the time, were largely backwards in their social structure with class divisions still existent and society dominated by males. Also, as is quite apparent in the play, religion in the form of the Catholic Church had a huge influence over the lives of the people. "The House of Bernarda Alba" portrays the lives of five sisters living in a village in rural Spain who have been heavily repressed by the society that they live in. They live in a restricting and unforgiving society where men exercise great control over women, the Church wields such an influence that it can ostracize individuals that do not confo... ... pressures have upon a society. --------------------------------------------------------------------- [i] Lorca, Federico. The House of Bernarda Alba. Page 47. [ii] Lorca, Federico. The House of Bernarda Alba. Page 48. [iii] Allende, Isabel. The House of The Spirits. Page 3. [iv] Lorca, Federico. The House of Bernarda Alba. Page 37. [v] Lorca, Federico. The House of Bernarda Alba. Page 22. [vi] Lorca, Federico. The House of Bernarda Alba. Page 21. [vii] Lorca, Federico. The House of Bernarda Alba. Page 43. [viii] Allende, Isabel. The House of The Spirits. Page 146-147. [ix] Lorca, Federico. The House of Bernarda Alba. Page 5. Bibliography: Allende, Isabel. The House of The Spirits. Bantam Books: New York, 1993. Lorca, Federico Garcia. The House of Bernarda Alba. Nick hern Books Limited: London, 1999.

Telecommunications Test :: essays research papers

TEL109 Quiz #1 Spring 2005 Instructions: 1.  Ã‚  Ã‚  Ã‚  Ã‚  This quiz is regarded as â€Å"open notes† only. This means you may use any notes you have taken in class, or any handouts that were give to you in class but not your textbook. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Each question carries equal weight (20pts each). 3.  Ã‚  Ã‚  Ã‚  Ã‚  Partial credit will be given where warranted, but you must write out some response for each question. 4.  Ã‚  Ã‚  Ã‚  Ã‚  The grade for this quiz will be averaged together with the grade for quiz #2 and this average will represent 1/3 of your term grade. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Record all of your answers on these sheets. If you need additional pages, be sure that your name is on each one. Questions: 1.  Ã‚  Ã‚  Ã‚  Ã‚  What are the provisions of the Kingsbury Commitment? What was the major impact on the Public Telephone Network? The provisions of the Kingsbury Commitment were as follows: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AT&T would not buy any more Independent companies or service providers without the Justice Departments approval. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AT&T would allow Independent companies to connect to the AT&T network so that homes only needed one phone and one phone company to provide service. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AT&T would allow any company to interconnect with other independents and AT&T to complete calls anywhere in America. AT&T also declared that they would sell all its interest in Western Union. The major impact on the public telephone network was as follows:   Ã‚  Ã‚  Ã‚  Ã‚   The public telephone network was now all open to any company and this in turn made it open to any home with a telephone and telephone service to call anywhere in the US. Also this commitment helped to stop AT&T from completely buying out all the smaller telephone companies and monopolizing the entire telephone service provider market. This commitment made it possible for smaller phone companies to survive in this market. Lastly it also helped to prevent AT&T from having to deal with the consequences of the Department of Justice using the Sherman Antitrust Act to bring charges against them. 2.  Ã‚  Ã‚  Ã‚  Ã‚  What agencies are responsible for communications policy on the national and the local levels? The Federal Communications Commission (FCC) is responsible for all federal communications regulation of policy and the Public Utilities Commission (PUC) is responsible for regulating telecommunications within the state. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Explain what is meant by: (a)  Ã‚  Ã‚  Ã‚  Ã‚  Simplex Transmission Simplex Transmission is transmission of signals in one direction only, such as in radio and television there is no way to send a signal back it is strictly one way. (b)  Ã‚  Ã‚  Ã‚  Ã‚  Half-duplex Transmission Half-duplex Transmission is a when signals can go in both directions (to and from) they take turns such as with a CB radio, each side takes a turn sending and receiving over the same medium.

Saturday, August 17, 2019

The Mohawk Indians

For this project, i choose to write about the Mohawk Indians. These native americans are are group of fierce warriors, where both men and women had vital roles. They were orginally apart of Iroquois Confederation, which included various tribes in the north eastern territory of the United States. They are also one of the most famous and surviving native americans. They were unique and had different traditions. The Mohawks were located in the area, which, now we call New York. This in in the North eastren part of the United States. Altough other tribes resisded in the area, they took up most of the territorty. These Native Americans had many ways to live. There homes, were what we call today longhouses. They were extremely long in the back and were made up of berch and elm bark. To travel the Mohawks had two types of canoes, one made of elm bark which was fast and the other a dugout canoe which could carry many people but was much slower. They also relied on dogs as there pack animals, and in the snow they tied them to sleds to help them get around. The women of the tribe were known as â€Å"clan leaders† because they made all the descions about land and resouces. The men who were Mohawk chiefs made the miltary rulings such as engaging in war. They were only allowed to represent the tribe. There clothing was very tradional. The men wore breecloths with leggings, while woman wore wrap around dresses with shorter leggings. There name, is represented in there hairstyle displayed by men. They mostly had shaved heads except for there mohawks dressed up with feathers or roaches. The women only cut there hair when they were in mourning, and their daily hair was long and in a braid. Childrens roles in the tribes is very different then todays. They went hunting and fishing with there fathers and had plenty of chores. But on the other hand, they did have some time for fun. The girls usually played with there cornhusks dolls, while the boys either played the sport lacrosse or tried to throw a dart through a moving hoop. Mohawk music was based around mainly two insturments. The drums and the flute. The Drums were if not all the time filled with water , mostly to give it a different style and sound. The flutes were used to seduce the women in the tribe, while playing it, it would show he was thinking about a girl. There religion, or more so beliefs were of nature and of everyones sprirt. They belived in wind spirts, the three sisters ( corn, squash, and beans) to help with crops, the thunderer, and the creator twins. The Mohawks are also famous for the myth of the orgin of the rabbit dance, where the native americans used there drums and made a certain sound and all the rabbits came and danced around them. They also known also for there mask making and pottery, the masks they make were so important to them that outsiders may not be permitted to look at them. Just like many other native americans they used bow and arrows to hunt, in battle they used bows and arrows, and clubs and spears. To fish the men used spears and fishing poles. They are so skilled in steaming wood that they made knives and even today the survining members create lacrosse sticks. In conclusion, the Mohawks are a name we know them as, and also there enimies. They were belived to be cannibals but it is not certain. Its said they would eat the warriors there were up against if they won. But they called themselves the Kanienkehaka, or people of the flint. They were a truly restless group and by becoming apart of irqouis nation, they were allowed to thrive and continue there traditions.

Friday, August 16, 2019

My Dream Job Essay

For many years since I was young I had the passion to be a police officer, I wanted to be that hero who I seen on television that saved everybody from danger and harm but little did I know it wasn’t as easy as television made it come out to be. As my school days passed I finally came to a conclusion of what I wanted my life to be like. High school was the turning point where I no longer wanted to be a police officer anymore, I grew knowledge of better opportunities for me and being a police officer just wasn’t enough for me. I wanted a job that was going to give me the ability to live high class and buy the expensive things I wish I could have had when I was young. Homicide detective was my next goal in my life to be, I’ve watched many episodes of a show called â€Å"The First 48†³ and it inspired me to want to solve murders for people who didn’t have the chance to tell their side of the story. The First 48 showed many positive sides of being a homicide detective but gave little information about what the actual job itself was like. Seeing dead bodies didn’t seem so bad to me but as I thought about it I asked myself if this is really what I wanted my everyday life to be like, the only thing i was concerned about was interrogating criminals to solve the case but the fact of seeing dead bodies everyday didn’t sit right with me. I was back at step one; trying to figure out what I wanted to be in life. Senior year came faster than expected and there I was clueless about my future, it was time to settle down and narrow down my options. I was certain that I wanted to work in the criminal justice industry so now all I had to do was research. My absolute final life decision was made and I just knew that being a family attorney was it for me. Now that I knew what I wanted to be I had to do deeper research than I have done before. I found that there’s not just one type of lawyer there are several different kinds such as; real estate, corporate, family, criminal, employment and so on its just a matter of fact what you’re interested in and want to do. Real estate lawyers deal with real property transactions that have gone wrong and take on cases that deal with mortgage or disclosure fraud and they even help with subdivision and zoning laws, most real estate lawyers are often highly specialized and work long hours depending on the client. There are numerous skills that you must have in order to be a successful real estate lawyer and that includes developing a broad business law foundation and having strong negotiating skills. Education is a big aspect when it comes to taking on this certain kind of job â€Å"A real estate lawyer must obtain a juris doctorate degree from a school accredited by the American Bar Association along with an attorney’s license through passing the bar exam†. Most employers often require several years of transaction preparation and contract negotiation but when it’s all done and said the salary could but quite rewarding â€Å"The average salary for a real estate lawyer is $118,000. Salary depends on the hourly rate charged and job experience. Working in a large firm or becoming a partner increases a real estate lawyer’s pay†. Corporate lawyers on the other hand are called when business advice is needed or they do what’s best in the interest of the corporation they are working for but they are also known for many different names too â€Å"A corporate lawyer is also known as In-House Counsel, Staff Attorney, Deputy General Counsel, General Counsel and Chief Legal Officer†. They have many duties that require a strong background in several different areas which means that you would have to have writing, negotiating and managerial skills. Corporate lawyer salaries could range from $66,000 to $170,000 but could only be possible with the education of having a juris doctorate degree that is received from an accredited law school by the American Bar Association. The job of a family lawyer could be a lot more emotional due to the life changing decisions that are made in court. Family lawyers deal with a wide variety of family issues such as child custody, legal separation, child support, marriage annulment and visitation rights. Family attorneys are also called divorce and family practice lawyers, it’s a shame how â€Å"Forty to fifty percent of all marriages in the United States end in divorce† but that’s just my opinion. The process of a divorce with no fault came to effect in 1969 when â€Å"California was the first state to legalize no-fault divorce. In 2010, New York was the last of the fifty states to approve it. No-fault divorce does not require any evidence of wrong-doing on the part of either spouse. Although divorce is a difficult emotional decision, in terms of the law, it can easily be granted under a no-fault divorce ruling†. Adivorce lawyer’s responsibility is to separate the assets and debt between the spouses, if children are involved the lawyer helps set the terms for child support and custody. Divorce lawyers must have excelling unique skills as a attentive listener because decisions made in and out of court will greatly affect the client’s life. There aren’t any specific education requirements for family lawyers although some courses are advised but passing the bar exam and attending law school is compulsory. Salaries for family attorneys can range from $48,000 to $80,000 and as they build their reputation their hourly rate and salary could most likely increase. Criminal Lawyers on the other hand represent their client in a criminal court system that goes through pretrial hearings, settlement conferences, trials and sentence hearings. They defend juveniles (teenagers), and adults at a state, federal and local level. Criminal lawyers often work on several cases at a time so it could be quite difficult to keep on with all your clients sometimes. They also offer legal counsel if it would be in their clients best interest. The process of going through the process can take time â€Å"There is a vast amount of time spent gathering evidence like police reports, eyewitness testimonies and any other information pertinent to the case. As a result, criminal lawyers utilize the expertise of paralegals, private investigators, litigation consultants and others to assist them†. As far as the salary for criminal lawyers â€Å"The average salary of a criminal lawyer is $78,500. However, the salary can range from $45,000 to $130,000. Interestingly, private criminal lawyers make the lowest earnings among lawyers. Experience and rising to the top of the career ladder however increases a criminal lawyer’s pay scale† so getting your business put out would be a main priority so that you could make more money. After all the options I looked over I decided that being a family lawyer would be the best decision for me because I think it would be a great thing if I helped families get over the pain that they’ve been through and also help the kids that are in the middle of it to be with the best parent that is best suitable for them and to have them in a safe environment and home. I hope to work in a successful big law firm one day and make a good living so that when I do decide to have kids I can be a great provider for them and put them through schooling like my parents were able to do for me.

Thursday, August 15, 2019

Choice of Software Essay

Below is a list of possible solutions to this assignment and with them there are the disadvantages and advantages. After thoroughly analysing these choices I will pick the best option. Database Advantages Using a database is a very simple option. Almost every employee without too much guidance could use the solution to enter data and carry out the basic operations. Using the database wizard, the data can be input into a table and the field types could be declared. Thus would make data entry effective and unsophisticated. The built-in features of a database will diminish the risk of errors during the input process. Adding a new record to a database would be simple as entering it underneath the previous record. Report can also be easily printed off from a database and are aesthetically pleasing in appearance already without the need of major modification. Data validation is also a key area of this project and a database already has the suitable data validation methods pre-set end embedded into the core of the database application. Disadvantages Functions such as the ability to carry out complex mathematical calculations are not necessarily included in a database application. To overcome this irregularity the database would have to be cross-linked to a spreadsheet application. This would of course multiply the workload and the size of the task, which would be pointless. Also, other features of a database are fairly limited. This would therefore mean that the database system could not be adequately adapted to tackle the problem. This solution could prove to be expensive. Commercial Software Advantages Commercial Software programs are generally simple and well suited to the problem at hand to some extent. They are easy to use and come with extensive help guides to modify the functions and utilities to suit the and help the end user and also include suitable training materials and tasks for IT illiterates Disadvantages The costs of these Commercial Software programs are quite high. The features of these are not suitable for a task of this build and even with major modification would not be completely suitable and would be prone to error. Such programs do not have validation methods built-in and do not allow for addition of such Add-ons. This would be a stumbling block to the whole program and the quality of the program would suffer as a result. This solution could prove to be expensive. Spreadsheet System Advantages A spreadsheet System would be a more obvious solution. Such a spreadsheet would be able to be implemented with alleviation. The outstanding feature of a spreadsheet over the other options is the ability to enter and manipulate complex mathematical formulae and the ability to process numerical values without too much effort. All of the task could be completed within this one package without the need for integration with other programs and partial embedding extra programs. This can be implemented by the fact that the sheets can be linked to each other. Reports can be easily printed out via the macro feature of the spreadsheet. Disadvantages To be able to use the spreadsheet, the unwritten rules of manipulating formula within a spreadsheet have to be mastered. Exact placement of cells and macros would have to be recorded. The spreadsheet system layout is fairly difficult to follow. This solution could prove to be expensive. Bespoke Program Advantages The advantages of creating a bespoke program using a high level/imperative programming language is that the styles, functions and forms of the screens can be manipulated to suit the end users. The program would come with extensive help guides and instruction for the end users. The screens would de designed specifically using extensive research techniques to gather information for the program and to meet the users requirements and create a user-friendly interface. Behind this user-friendly interface, all of the required formulae and utilities could be implemented. The cost of creating a bespoke program is virtually none after purchasing the software to create such a program with its official license, which is a great advantage over the previous examples. Disadvantages The only obvious disadvantage to such a solution would be the time taken to complete the task. After the initial research and design period, the whole design and implementation of the program and extensive testing could take 3-4 months to be fully implemented. Online Web-Based Solution Advantages The advantages of using on online system is that the system does not have to be limited to one machine or a local network of computers but this accessibility can be enlarged and accessed all over the world by the right personnel. Security can be maintained my strenuous password and security checks and Internet I.P. addresses can be recorded and monitored. Integration of spreadsheets needs to be implemented into such a Web-Based Solution. Disadvantages If this solution were to be implemented, it would be a very foolish decision. The fact that it can be accessed all over the world maybe appealing at first, but what if the security of the website is overcome and the marks of hundreds if not thousands of students could be modified by a lone teenager with a bit of effort. This would bring the whole organisation into disrepute and affect the future of many students. Apart from the security concerns of this solution, the fact that it needs to be linked to a spreadsheet so that calculations can be carried out successfully is an unpleasant feature to this exaggerated solution. Reports could be printed to an extent but the design would be very unprofessional if not amateurish as any user can do this. This solution could prove to be expensive. Paper-Based System Advantages There are no real advantages of a paper-based system apart from the fact that it is a method of recording the information Disadvantages The disadvantages include the inability to save information in a professional manner. Sheets could be misplaced. Only one user can use the system at once. Handwriting can be a problem to read and understand. Also mistakes can easily occur much to the despair of students. Chosen Solution One thing to realise is that no problem has a solution, which is 100% perfect. This is true for the problem at hand as well. As they all have some disadvantages it is the one, which has the most advantages and the least disadvantages. That seems obvious enough to me that is why I have chosen to create own program using the BESPOKE PROGRAM option. The reasons why have chosen this option is because it is a sensible option and it can be suitably implemented and designed to the users requirements as it can be manipulated and shaped to perfection. Also it is not that costly so it will keep the bank manager happy, which would not have been the case if I had gone with the other options! The layout of the forms could be suited to use the user and I would not have to add features, which are not required by the users. The feedback from the users can be used to design the type of inputs and outputs they require from the program and how they would like to enter the data and then output the information in the form of the reports. This also enables me to create a versatile and innovative solution to the problem. The reasons why I have not used some of the other possible solutions is some of them are not practical while others are surreal! The idea of incorporating two programs to work together with each other appears to be out of the question, as it would make life hard for the end user then the current methods they are using. Also some of the solutions suggest features, which could affect the integrity of the data within the organisation and allow it to be prone to hacking and malicious damage from external sources. Other solutions do not have the necessary features to carry out this task. This is why I have eliminated these solutions when considering which solution to use and the only one that seemed practical would be the BESPOKE PROGRAM option.

Wednesday, August 14, 2019

Zara Internationalization Analysis

ZARA-Internationalization Analysis When it comes to internationalization strategies, ZARA is the perfect case to look at. By putting in practice a set of different strategies, ZARA has accomplished great positioning worldwide and is one of the most recognized brands in the apparel market. Listed below are the main internationalization strategies ZARA has used to become one of the leading clothing brands in the world. Operating Filial When ZARA first started opening stores outside of Spain, at the end of the 1980’s and beginning of the 1990’s, they looked for markets that resembled the Spanish market, had a minimum level of economic development and would be relatively easy to enter. The entry into the market would be decided by a team of economy experts from the headquarters that, after analyzing the micro and macro components of the market that affected ZARA directly, would say whether to enter or not. This analysis was made to see how much alike was the international market to the Spanish one. This allows them to, successfully, have the same products in the international market and the local market, distribute the same products between both markets, apply same decisions taken by the head offices and save money and time on flexibility between the international and local market. These key factors, allowed ZARA to have more control of its operations and an easier management. It is no coincidence then, ZARA’s first European stores (outside of Spain) opened with high success in countries like Portugal, France, Greece, Belgium and Cyprus. Joint Venture A joint venture can be defined as an agreement between two or more companies through which they compromise to build a new firm to achieve a certain purpose. This kind of strategy allows the company to expand with limited capital investment, and therefore, to limit the risk too. The company can also be benefited from the partner's experience in a certain field. Making joint ventures with public foreign corporations can allow the company to start prosperous relationships with that certain market, and use them in the future. It was not clearly seen how could this alliance benefited Benetton due to the fact that they’re one of ZARA’s very strong enemy; but Benetton admitted that because of this potential competitiveness, they would prefer to have some control into this new ZARA venture and also to have it as a partner and not as an enemy in the Italian market. Franchise ZARA has 31 franchised stores in 12 countries. The company use franchises in countries that are risky, small, or with significant cultural differences or administrative barriers that feeds the desire to invest in this market. ZARA in their franchises, has very strong financial partners, franchises are well established and are usually for five years. ZARA charged its franchisees from selling their products a fee that varies between 5% and 10% of its sales. The company offers its franchisees complete access to business services, which are human resources, logistics and training, all without any cost and allows them to return to 10% of merchandise. Some of the advantages that a franchise offers to ZARA are, less investment and less risk, standardization and relatively little scrutiny. Franchise also has its disadvantages, difficult to find local investors and seek to ensure the policy coherence in the image. But if a company like ZARA that is so big and recognized around the world use a franchise as an investment decision, is because the benefits are more than the losses. Manufacturing Contracts Autonomous Filial ZARA is an exclusive and dedicated local market, it has strong relationship to the country where is located. It is relatively autonomous but not at the same level as the qualified filial and is considered a small replica of the parent company. While management stressed that ZARA used the same business system in all the countries which it operated, there was some variation in retailing operations at the local level. The first store opened in each market, usually a leader store for the market, played a particularly critical role in refining the marketing mix by affording detailed insights into local demand. The marketing mix that emerged there was applied to other stores in the country as well. Pricing was also part of this market based mix. However if a decision was taken to enter a particular market, customers effectively bore the extra cost of supplying it from Spain. ZARA had historically market local currency for all the countries in which it operated on each garments price tag. The higher prices outside did imply a somewhat different positioning for ZARA overseas, particularly in emerging markets. For example in Spain about 80% of the citizens can afford ZARA. It’s different in Latin-American countries like Mexico for cultural and economic reasons because the average income in Mexico is $3000 compared to $14000 in Spain. The Mexican people who buy in ZARAare the upper class and the middle class, which is the class that knows fashion that is accustomed to buying in Europe, or in the United states. In Mexico ZARA’s are targeting 14 million inhabitants compared to 35-36 million in Spain, but 14 million is more than enough to put in a network of stores there. Differences in positioning also affected the stores which products were sold and ZARA’s overall image. For example in South America, ZARA’s products had to present a high-end rather than a mid-market image and it was emphasized that they were â€Å"made in Europe†. However, the image presented was never one of â€Å"made in Spain†. Qualified Filial A qualified filial is a unit with great strategic relevance in the entire corporation. It acts in coordination with other units of the multinational corporation, mostly influencing them with strategic behavior and their expertise on a specific technology. Thus, a qualified filial has to be a center of excellence. In ZARA, the international distributing centers can be considered as qualified filials, for distribution is one of the key factors in ZARA’s selling process. International distributing centers are located in Argentina, Brazil and Mexico, where shipments are consolidated from the main distributing center in Arteixa. Working under Just in Time policies and systems, distributing centers have a great responsibility linking the stores with Arteixa, and at the same time, implementing distributing strategies that affect them. These centers allow a rapid flow of information and merchandise to the different stores, so keeping their levels of excellence are vital for the process. This is why ZARA invests on their ongoing improvement to keep up with technology as it improves and making it a flexible and reliable system so it doesn’t fails.